Beginners Guide to Email Marketing

I can’t emphasize how important email marketing is for businesses of all sizes, but particularly, small businesses. Whether you’re sending out a monthly newsletter, alerting your customers to a flash sale or great deal, or informing readers about new products or services, email marketing is one of the most effective ways to to drive customer acquisition and retention.

In my previous job, I managed an email marketing account with over 20,000 subscribers and about 15 different lists ranging from new construction to golf specials. It was the most effective way to communicate with our target market(s) with success in engagement and ROI. According to Constant Contact, for every dollar you spend on email marketing the ROI is $38! In addition, customers or potential customers are twice as likely to sign up for your email list than they are to engage with your Facebook page.

An important question you need to answer when getting started with email marketing is: What platform should I choose? With so many options available, it can be difficult to decide which service to choose. Each have their pros and cons whether it be price or features.

In my humble opinion, MailChimp is the best option for companies of all sizes. The platform’s social integrations, analytics, and user interface are fantastic. Here are 6 (of approximately 6 million) reasons why I love MailChimp:

  1. MailChimp allows users to have 2000 subscribers before you have to pay a penny. Who doesn’t like free?!

  2. Two words: Mobile Friendly. Enough said.

  3. MailChimp integrates with apps and services including SalesForce, EventBrite, Google, Facebook, Twitter, and more. In under a minute, you can add a tab to your business Facebook page allowing users to sign-up for your email list.

  4. I love the ability to create ads for Facebook and Instagram within MailChimp, their analytics reports are fantastic.

  5. The drag and drop designer is so easy to use. Adding pictures and text is a breeze as well as customizing the campaigns with your company’s branding.

  6. Each email you send out comes with a unique URL that can be shared via social media or as a link on your website.

I cannot say enough positive things about MailChimp. The price, ease of the editor, and integrations alone make it my favorite email marketing platform.

Does your company implement email marketing? What platform is your favorite? Share your thoughts and opinions in the comments!