Color Psychology

Long before I was a marketing & communications professional, I have and always will be a sucker for good packaging.  Like most people, I become a loyal customer and brand enthusiast for the products I use and wear. I would argue in large part this comes down to color and the emotions those colors evoke. 

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Kaitlin Chester
Beginners Guide to Email Marketing

I can’t emphasize how important email marketing is for businesses of all sizes, but particularly, small businesses. Whether you’re sending out a monthly newsletter, alerting your customers to a flash sale or great deal, or informing readers about new products or services, email marketing is one of the most effective ways to to drive customer acquisition and retention.

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Adobe Spark 101

Social media management is a full-time job. Small businesses and entrepreneurs can't dedicate the time necessary to create and curate social media graphics. Enter Adobe Spark...

Over the past year I have found myself coming back to Adobe Spark to create social media graphics. The user interface is intuitive and simple and for a great result you only need 5-10 minutes for an engaging social graphic.

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5 Must Have Free Business Tools

There are endless programs, services, apps, hacks, widgets to provide solutions to streamline communication, organize files, collaborate with clients or co-workers, and create your own social images.

With so many options, how do you decide which tools to implement? Here is a list of five of my favorite FREE business tools I couldn't live without. 

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