Long before I was a marketing & communications professional, I have and always will be a sucker for good packaging. Like most people, I become a loyal customer and brand enthusiast for the products I use and wear. I would argue in large part this comes down to color and the emotions those colors evoke.Read More
A trifold can be a beautiful representation of your brand, service, or good. But, I assure you anything a trifold can do, a rack card can do better. A rack card is more effective in purpose, content, time, and money than a trifold.Read More
I can’t emphasize how important email marketing is for businesses of all sizes, but particularly, small businesses. Whether you’re sending out a monthly newsletter, alerting your customers to a flash sale or great deal, or informing readers about new products or services, email marketing is one of the most effective ways to to drive customer acquisition and retention.Read More
Squarespace provides a content management system allowing you to create and host sites, implement responsive templates, increase SEO, and evaluate site analytics. Although there are always exceptions to the rule, here are top three reasons Squarespace is the best choice for most businesses.Read More
Social media management is a full-time job. Small businesses and entrepreneurs can't dedicate the time necessary to create and curate social media graphics. Enter Adobe Spark...
Over the past year I have found myself coming back to Adobe Spark to create social media graphics. The user interface is intuitive and simple and for a great result you only need 5-10 minutes for an engaging social graphic.Read More
There are endless programs, services, apps, hacks, widgets to provide solutions to streamline communication, organize files, collaborate with clients or co-workers, and create your own social images.
With so many options, how do you decide which tools to implement? Here is a list of five of my favorite FREE business tools I couldn't live without.Read More